The scientific definition of the term “pop culture” already shows the way. It is an inseparable part of the general western culture. It is also suitable for the masses and has been commercialized. For a long time, people defined it as a concept of poor quality and mainstream flows that are changing very fast. It is difficult to set a date but the beginning of pop culture rose up back in the early 20th century. The trigger was the modern bourgeois group that detached itself from the general society of the elites and created a religion for the masses. This movement was also an expression of the progressive freedom of the citizens.
From a Subculture To the Mass Phenomenon
The mass phenomenon was developed in the middle of the 20th century. The well-known Rock ‘n’ Roll pioneers such as Little Richard created a new form of music out of the traditional blues that amazed the planet. The new music style inspired all modern forms of arts such as movies, fashion, and the media, as a result, the new trends of pop culture were spread around society fast and easily. Many different kinds of businesses recognized the enormous effect that a new movement had on young people and used it for commercial purposes. However, the discussion about the quality flared up again immediately. Since then, experts have disagreed whether pop culture only celebrates disposable goods or it makes a significant contribution to the culture.
Higher, Faster, Further
Skepticism is not entirely inappropriate. After all, the trends alternate at ever-increasing speeds. The marketing of pop music through numerous digital channels has given art a fatal blow. This development began with the classic managers at the top of the record labels. Anyone who had sold washing machines in the past also implemented their findings in the music industry. The handling of musicians and their products changes also. Before the musicians used to spend time developing their music while now everything is done quickly. If the first release was not a hit, the young talents got a second chance, but then the possible career was over. In the 1990s, pop culture came under fire from two sides at the same time. The invention of the MP3 format by the Fraunhofer Institute has changed sales fundamentally. Suddenly, music was available to everyone and everywhere. Sales slumped dramatically over the years and almost destroyed the industry of records. At the same time, the audience demanded new stars after the appearance of the casting shows. The art form of pop music had finally become a decal of itself. The vision of the future, presented by the pop art artist Andy Warhol in the 1970s, had become a reality. Everyone was famous just for 15 minutes when only the quick success counts. Pop stars have become an engine to sell products. Provocation is a tool to reach any goal; it is no longer seen as an attempt to develop a society and is only used to increase sales.